UrFU English Website is in Top 3 in Russia

11:08, June 13, 2018

The website allows building effective communications with foreign target groups

According to the Russian International Affairs Council (RIAC), Ural Federal University took the third place in Russia for the quality of its English-language website.

The experts note, that one of the main tasks of Russian universities is to strengthen their competitive positions in the global market of educational services. The development of the Internet and social networks, as well as the growing role of English as a mean of global communication, motivates universities to improve English-language electronic resources, which are one of the main tools for international marketing of higher education.

‘The effectiveness of electronic resources is becoming an important factor in the export of educational services and increasing the attractiveness of Russian higher education abroad,’ emphasize the specialists of the Russian International Affairs Council. ‘The main task of the university's site in English is to build effective communications with foreign target groups, including prospective students and their parents, current students, graduates, potential employers, scientific and academic staff, institutional partners, international ranking agencies, journalists.’

The ranking "Electronic Internationalization: English-language Internet Resources of Russian Universities 2017-2018" included 65 Russian universities. The websites were assessed on the basis of 108 parameters, combined into 16 blocks. One of the main indicators were the quality of feedback in the English version of the site and the opportunity to share materials in social networks.