Peter Janos Talked About New Generation's Communication

11:36, October 25, 2018

The Vice-President of the Hungarian Public Relations Association visited UrFU

Peter Janosh, the Vice-President of the Hungarian Association for Public Relations told the university students about the new generation and its method of communication. The professor gave a lecture on the topic “The New Generation in Communication”.

'Your generation is different from mine. Your thinking is different from mine,' the vice-president of the association addressed the audience. 'The new generation rules the world. We see it all the time: for example, a granddaughter teaches her grandmother how to use a cellphone. Consequently, a new target audience has emerged that is incomparable to previous generations.'

According to the lecturer, the new generation needs emotions. There are several approaches to attract young audiences: knowledge of the Internet language, modern design, which can be adapted to any device, the use of current social networks, the involvement of influencers.