UrFU Is 3rd University in Russia in Social Media Engagement

11:09, February 14, 2019

Social Navigator Project compiled a ranking of universities participating in the Project 5-100

Ural Federal University placed third in the IIA “Russia Today” Social Navigator social media engagement ranking of universities participating in the Project 5-100. The research results based on the “engagement index” were published on February 12.

‘Our university is indeed actively communicating with social media audiences. We develop official pages in all popular social networks and publish the most diverse content inspired by the university life. Student editorial teams take part in creating publications as well. Modern technology is also used for quick interaction, like chat bots, mailing services,’ UrFU Press Center noted.

The user engagement rating of universities’ social network accounts was calculated for the Project 5-100 participants (21 universities) on the basis of the “engagement index”. This index is derived based on eight criteria, the period under consideration is July 1 - December 31, 2018. Experts studied the universities’ accounts in social networks (listed on their official websites).