MA Program "PR & Advertising in International Communications"​ Is Open For Applications

10:33, July 6, 2020

The main goal of the program is to train universal specialists in the field of international communications

PR and advertising in international communications

The program PR & Advertising in International Communications pursues the two key goals. The first one is to analyze the modern society, which is becoming increasingly informational, diversified, globalized and advanced, from the viewpoint of public relations and communications. On the other hand, our education goals, by this research, are rooted in the nurturing of professionals who possess initiative and who are able to perform internationally, and are intellectually flexible and broad-minded enough to be able to respond to the society's challenges.

Double-degrees options, official strategic partnerships and projects - academia and business:

1. Ouro-Preto Federal University
2. PUC-Minas (Pontifical Catholic University of Minas-Gerais)

Why UrFU?

We train universal specialists in the field of international communications who will be able to work successfully in any field – business, government organizations, non-profit sector, education, etc.

The program puts the special emphasis at internet-communications which is highly required by the market.

You will get immersed in cross-cultural communication to acquire real skills of working in an international environment, studying for a semester or a year at one of the Brazilian partner universities.

In-demand competencies you will develop

• Creation of brands and management of communications of international commercial companies
• Use of communications in the political competition or to establish dialogue between governments and societies;
• Use of communications in the non-profit sector to create solidary and sustainable societies;
• Implementations of digital communications on an international level;
• Use of up to date soft skills.

Who can you become?

• PR Manager
• Advertising manager
• Communication specialist
• Promotion specialist
• Event Manager
• Head of marketing, advertising and PR services

What will you learn?

• How to create brands and manage communications of international commercial companies;
• How to use communications in the political competition or to establish dialogue between governments and societies;
• How communications can help to create solidary and sustainable societies.

Who are the professors?

• Practitioners in different fields of communication – PR, advertising, journalism, political technologies, film industry, design, cultural management etc.
• Scientists with considerable experience of conducting applied social research.
• People of arts – designers, film makers, copywriters, etc.

Feedback from Grads

'Looking back, I realize how much improvement I’ve got out of this program and who I’ve become due to it. After two semesters of studying abroad (I managed to study in Hungary and Brazil) I no longer have problems speaking English. Furthermore, regular lectures in English and studying a new language (Portuguese) inspired me to take up new languages. Now I understand how much I like studying languages and finding out about different cultures.' 

Irina Zavyalova, a 2018 graduate, Russia.

'After graduation, I returned to Mexico where after some time I received an invitation to work as the art director of an advertising company in Argentina, and now I work in this position. The knowledge that I received while studying at the Ural Federal University graduate course certainly helps me with the tasks of this post, because the training was practice-oriented; we could acquire professional skills during the internships.'

Noxander Ruiz, a 2019 graduate from Mexico.

'I returned to India and found a job as a financial manager in advertising. Simultaneously, I continue writing journal articles on political and social issues. I can say for sure that I do not regret making decision to come to the Ural Federal University - I met a lot of interesting people, visited many cities within the country, in addition to obtaining relevant knowledge.' 

Simeon Liehtang, a 2019 graduate from India.

Read full information on PR & Advertising in International Communications at our special page here.