University Professor Published Media Studies Book

09:54, April 11, 2022

Natalia Kirillova has been studying digital humanities for more than 10 years

The publishing house "Academic Project" has published a new university textbook "Mediaology: The Science of the Globalized World". The author of the book is Natalia Kirillova, Doctor of Cultural Sciences, Professor, Head of the Department of Cultural Studies and Socio-Cultural Activities at the Urals Institute of Humanities, UrFU. This is her third book devoted to media science.

"Back in 2007, at the international conference "Russia's Destiny: Vector of Change" held at Ural State University [now Ural Federal University], at the section "Media Culture of New Russia" I first suggested the idea that a new synthetic human science - mediaology - was being born in the conditions of globalization. In my academic work I had already undertaken a study of the problematic field of media culture, I analyzed the media environment of Russian modernization, and later I published the textbooks "Media Culture: Theory, History, Practice" and "Media Management as an Integrating System" (both published in 2008). It was clear to me that these humanities are closely related to each other, all of them are the result of the development of the media sphere, the comprehensive study of which could become the basis for a new science - media science," Natalia Kirillova notes.

In 2012, the professor's first Mediaology as a Synthesis of Sciences monograph appeared. The book aroused interest, and in 2015 the second Medialogy monograph was published in an extended version.

"When I published my first book on media in 2005, Media Culture: From Modern to Postmodern, the term "media culture" was hardly ever used in Russia. In 2008, after my textbook - Media Culture: Theory, History, and Practice - was published in Moscow, Media Culture and Media Management disciplines immediately appeared in UrFU (then USU) and other humanities universities, and soon new fields of study - Media Communications, Media Pedagogy, Digital Economy - were added to programs," says Kirillova.

Now such specialties are in great demand among applicants, the competition for them is one of the largest in the university.

"The future lies in digital humanities as the basis of the media science. After all, it is this sphere that is more than ever responsible for the formation of public consciousness and the process of individual socialization in the face of the challenges of a globalized world," concludes the author of the monograph.

The news article was translated by UrFU International Marketing Office
info.international@urfu.ru, +7 (343) 375-45-19