Ural Artists Create New Sverdlovsk Region Symbols

08:58, July 28, 2022

Patterns combine folk and industrial styles

Ural artists have created a new symbol of the Sverdlovsk Region with an unusual design, called "Ural Pattern", combining the industrial experience of the Ural region with its traditional ornaments. The creation of the pattern marks the emergence of a new, folk-industrial, visual code of the cities of the Sverdlovsk region. This is the opinion of Tamara Galeeva, Head of the Laboratory of Artistic Practices and Museum Technologies at Ural Federal University and member of the International Association of Art Critics AICA. She stated this at a press conference at TASS dedicated to creation of art objects on the streets of Nizhny Tagil for the 300th anniversary of the city.

"Nizhny Tagil just really lacks some iconic elements, bright, meaningful. The designed patterns and details combine both industrial and folk styles. It is based on deep origins, rethinking the Ural ornamentation. Here graphic passages are successfully found, all details of the Ural history, lasting for thousand years are reflected. As a result, we can speak about the emergence of a new folklore-industrial visual code - the "Ural pattern". I am sure that the creation of the pattern in Nizhny Tagil is only the first step to expand this pattern to other cities of the Ural region," noted Tamara Galeeva.

The uniqueness of the "Ural Pattern" project is that the pattern will be put on Rostelecom telecommunication cabinets, located in different districts of the city. Ten telecom cabinets will organize a new walking route. According to the authors' idea, if all the patterns are photographed and lined up in a certain order, there will be one overall unique canvas, reflecting the new visual code of the industrial city.

The news article was translated by UrFU International Marketing Office
info.international@urfu.ru, +7 (343) 375-45-19