UrFU Is #1 in Russia in Social Media Marketing

18:32, May 28, 2019

This criterion was taken into account in compiling the Ranking of Digital Internationalisation of Russian Universities for the first time

Ural Federal University ranked first in Russia in the quality of promotion on foreign social media platforms. Since 2019, this indicator has been taken into account when compiling the Ranking of Digital Internationalisation of Russian Universities by the Russian International Affairs Council.

‘For many years, UrFU has been paying particular attention to promotion at the international level,’ Victoria Beliaeva, UrFU Deputy Vice-rector for International Relations, says. ‘Social media presence is the most important element of this work. This allows us to truly be open to the world, to keep our potential students, undergraduates and graduate students from other countries informed. Of course, it is very flattering to get such a result, to place first in this field among all Russian universities. This proves effectiveness of our work.’

It is worth noting that the English version of the UrFU website placed 2^nd in the RIAC Ranking among Russian universities.

Digital Internationalisation of Russian Universities is a regularly published analytical report that includes recommendations to Russian universities. The aim of the project is to foster the promotion of Russian universities abroad to attract students, foreign partners, strengthen positions in international rankings. The recommendations prepared based on the research can be used by Russian universities to develop the content of their English-language resources and improve their international online activities.

The project uses the A+ Standard methodology, tested on 11 leading Russian universities - corporate members of the RIAC. Full details of the methodology are presented in the baseline report “Web Internationalisation: Russian Universities”.